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How Popular Clichés Apply to B2B Marketing
Ever since the end of the 1990s, there has been backlash against the proliferation of clichés in the business world. We have had our collective fill of managers preaching “synergy” and “putting the...
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Marketing Clichés Part Two
In my last post on marketing cliches, I talked about the origins of six commonly used clichés that have meaning in many areas, including B2B marketing. Here are seven more for your consideration:...
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